Competition Research by Juan Diaz
Competition Research 1.Remind me/us of your brand’s industry (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? My brand is a electronic based industry. 2.What is the main product and name of the competition’s brand? The main product of my Brand is Holograms and my name of the competitions brand is HYPERVSN. 3.What is the motivation of the competition’s brand (does it respond to a need or desire)? The mission of HYPERVSN brand is to " revolutionize the AV industry by continuously bringing innovative 3D solutions to the global marketplace". This would be consider a desire. 4.What are three perceptions of the competition’s brand (use emotional adjectives like “sporty” or “delicious” or “exciting”? Three perceptions of HYPERVSN brand is Revolutionary, exciting and Innovative. 5.What are three values of the competition’s brand (use expressions like “good value” or “respect for people” or “customer service”? The three values ...