My Brand - Initial Ideas By Juan Diaz

 

 My Brand - Initial Ideas.

1.To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?

A industry that I would want my brand to belong to is in electronics.

2.What is the main product or service of your brand?

The main product of my brand is the creation and use of holograms in the modern world. Such my product would created in  a big and small format.

3.What would be the motivation of your brand (does it respond to a need or desire)?

The motivation of my brand is to make it easier to identify and display information in a 3D format. 

4.What are three perceptions or values of your brand (Use emotional adjectives. For example,  “sporty” or “delicious” or “exciting”)

Three perceptions or values of my brand is innovated, efficient and curiosity.

5.What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”)

Three values of my brand is transparency, accessibility and inspiration.

6.What is the look/aesthetic of your brand 

My look/aesthetic of my brand would look like a Futurism Style as it emphasizes speed and technology and new innovations which correlates with my product.

7.What main message would you want them to understand about your brand (similar to “love people, love beer”)?

My main message for my brand is "To advance scientific research and to empower every person."

8.What are the demographics of your target audience (Google search “demographics of Nike products”)?

My demographic would be mostly be towards a wide range of users but more towards middle age consumers. 

9.Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)

My target audience would see my brand on social media like Instagram, YouTube Twitter. It would also appear in Tv commercial and posters.

10.Why did you choose this idea? How does it correspond to your own personal values?

I chose this idea because as new innovation in science and technology is being developed in this time we would eventually would probably be able to have a hologram created. I also like technology and would want to make a brand out of it.