Competition Research by Juan Diaz
Competition Research
1.Remind me/us of your brand’s industry (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?
My brand is a electronic based industry.
The main product of my Brand is Holograms and my name of the competitions brand is HYPERVSN.
3.What is the motivation of the competition’s brand (does it respond to a need or desire)?
3.What is the motivation of the competition’s brand (does it respond to a need or desire)?
The mission of HYPERVSN brand is to "revolutionize the AV industry by continuously bringing innovative 3D solutions to the global marketplace". This would be consider a desire.
4.What are three perceptions of the competition’s brand (use emotional adjectives like “sporty” or “delicious” or “exciting”?
Three perceptions of HYPERVSN brand is Revolutionary, exciting and Innovative.
5.What are three values of the competition’s brand (use expressions like “good value” or “respect for people” or “customer service”?
5.What are three values of the competition’s brand (use expressions like “good value” or “respect for people” or “customer service”?
The three values are Innovation, Outstanding Service, Reliability and Manufacturing excellence.
6.What is the look/aesthetic of the competition’s brand (identify a specific style using the links below > 20th and 21st Century Design or Art through History and Culture)?
6.What is the look/aesthetic of the competition’s brand (identify a specific style using the links below > 20th and 21st Century Design or Art through History and Culture)?
The looks/aesthetic of the competitions brand is modern era present day United States of America and Canada.
7.What is the main message of the competition’s brand (similar to “love people, love beer”)?
8.What are the demographics of the competition’s target audience (Google search “demographics of nike products”)?
7.What is the main message of the competition’s brand (similar to “love people, love beer”)?
The Main message of the competitions brand is "Behind great technology is an even greater company."
8.What are the demographics of the competition’s target audience (Google search “demographics of nike products”)?
The demographic of the competitions target audience is all customers or all ages
The competitors target audience experience there brand through the use of twitter, YouTube and news outlets .
10.In your own words, compare your brand to the competition. How will your brand be different? How will it improve from the competition’s?
My brand will be different from the competitors brand in many ways. One such way would be the name of the brand. Another way my brand is different is how I am going to be advertising it. Advertisements will be in all social media including YouTube, twitter and more. It will also be in articles and new outlets to get people more interested in my product. One last thing I would do is to make my product diverse and affordable as much as possible.
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